We're avid horologists here at GentDaily, so we thought it prudent to inform you of the great lengths to which people will go to acquire a nice watch. 81 year-old F1 Boss Bernie Ecclestone was recently robbed in an apparent attack targeted at his Hublot Big Bang King Power wristwatch. The assailants were unable to get the watch from Ecclestone, and he immediately contacted Hublot saying "see what people will do for a Hublot" with pictoral evidence of the ordeal. Now, Hublot (with Ecclestone's permission, of course) has turned the attack into a little "anti-violence" campaign. The folks over at Perpetuelle broke the story first, followed by an inquisitive criticism by Hodinkee. Thought it was interesting!
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